
Wendy’s Hail Mary Sandwich Saved the Brand? How the Pretzel Bun Aced It!
Wendy’s experienced a significant brand resurgence, largely attributed to the strategic introduction and sustained success of its pretzel bun sandwiches, effectively revitalizing the company’s image and driving sales during critical periods. The fast-food chain Wendy’s found itself at a pivotal moment several years ago, facing increasing competition and a need to differentiate itself within a…